There’s no doubt that plain English is powerful. But often, more is needed to engage today’s distracted readers. Attention to storytelling principles can help – as can a splash of personality.

My approach is considerate, careful and friendly. (As a former journalist, I know what it’s like to have my hard work edited!)

I meet with you or your team, online or in person, to develop a detailed brief. I scour supporting documents and ask questions to gain a complete picture.

I keep you well-informed of progress, responding readily to feedback or updates. Depending on the brief, I can provide multiple drafts, tuning your content until it’s pitch perfect.